TRACEABILITY FOR A
FOOD SECTOR MORE TRANSPARENT?
Recently, transparency and information
about the products we consume have become major concerns.
Indeed, consumers are increasingly aware of their food choices and the impact they can have on the environment or on their personal health and are also increasingly proactive thanks to communities and applications allowing to combat the opacity of the sector.
To encourage a sustainable and responsible food sector but also to eliminate this lack of trust between manufacturers and consumers, traceability proves to be the ideal solution beyond being a real trend in the FoodTech sector.
A LOT OF CONFUSED LABELS
A large number of labels have sprung up to allow consumers to obtain the information they want.
Although their purpose is to indicate the origin or the quality of the products, these many labels have certain limitations and many consumers are beginning to get confused.
FitMarket is thus committed to aligning itself with consumer demand and offering a technological tool that will guarantee total transparency.
HOW DOES FITMAKRET RESPOND TO THIS PROBLEM?
Blockchain technology now makes it possible to guarantee a chronology of information because once added, the information cannot be changed or erased, which makes it the ideal tool for traceability..
This is why the development of a Blockchain-based traceability software has been started and will be ready soon, with various information at your disposal:
- Detailed composition and advantages of the product
- Description of production processes and time
- Time spent in storage
- Transparency on the means and distances of transport